The best way to catch someone’s eye while they are not sitting at the computer, is by handing them something that has an eye catching design. With all the people that are out there competing with you, you want your design/brand to stand out!
If you are handing out a business card, using a custom letterhead, a brochure in your lobby, a magazine ad, or a poster in the hall. You want them to be eye catching and almost jumping off the page! This is the perfect compliment to use with your identity.